• Our Mission Statement

General Business Information

• Our Company

Type of Business Ownership

• Our Products & Services
• What we will Provide
• Summary of Services
• Choosing Books for Our Initial Inventory
• Where to get the Product
• Publishing Houses
• Book Wholesalers
• Book Discounts
• Reference Tools Needed
• Product analysis
• Physical boundaries
• Location
• Company location/trading area
• The Internet & Bookstores
• Pros
• Cons
• Summary of Finding

The Market

• Demographics
• Target Markets
• Strengths, Weaknesses, Opportunities & Threats
• Strengths
• Weaknesses
• Opportunities and Threats

Marketing

• The Opportunity
• The Competition
• Current Marketing Objectives & Sales Projections
• Promotional Strategy - Promotion & Distribution
• Brochure Development
• Direct Mail
• Magazines
• Newspapers & Television
• Most Effective Marketing Areas
• Sources of Marketing Funds
• The Considerations

Management

• Job Creation
• Direct Employment
• Indirect Employment
• Job Description
• Long Term & Short Term Employment
• Financial Projections
• Opening Inventory Dollar Amount
• Other Start-Up Expenses
• Preopening Capital
• Leasehold Improvements
• Furniture and Fixtures
• Equipment

Appendixes

Download Area.

• The Business Plan is available in MS Word or Wordperfect and comes complete with Excel Spreadsheets. We charge $20.00 to use the files, please contact us for more information on purchasing: [email protected].

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• Download the MS Word Version of the plan. msbook1.doc

• Download the Wordperfect Version of the plan. wpbook1.doc

• Download the Excel Spreadsheets for the plan. cash.xls

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